![]() ![]() Nexba, a provider of non-alcoholic beverages, took a similar strategy, expanding its product selection to meet the expectations of health-conscious consumers. Customers are attempting to avoid sugary drinks in order to prevent the negative consequences of excessive sugar consumption, so key players are working on a variety of new products to meet the rising demand for such items. Furthermore, changing consumer preferences for sugar-free or low-sugar beverages prompted beverage manufacturers to create new products. and Coca-Cola have committed to eliminating artificial additives and lowering sugar in their products. Natural sweeteners, such as stevia, are preferred by consumers in their beverages. Consumers are choosing low-calorie, low-sugar, or sugar-free dietary patterns in foods and beverages as a result of rising health concerns and increased attempts to prevent the emergence of lifestyle illnesses. Click here.īecause of the high prevalence of diabetes and other chronic illness, consumers are becoming more aware of the importance of a healthy diet and an active lifestyle. Report scope can be customized per your requirements. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million). By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. By packaging type, the market is segmented into bottles and cans. The market studied is segmented by product type, packaging type, distribution channel, and geography. By product type, the market is segmented into shots, drinks, and mixers. It may or may not be carbonated and may contain sugar, other sweeteners, herbal extracts, taurine, and amino acids. ![]() The energy drink market is also projected to grow due to an increase in promotional and advertisement strategies.Īn energy drink contains stimulant compounds, usually caffeine, that are marketed as providing mental and physical stimulation. Moreover, growth in the number of health-conscious consumers and increasing consumer awareness regarding active lifestyles, along with growing rates of lifestyle-related diseases, inspired health-oriented consumers to opt for healthy and sugar-free drinks. Brands are trying to leverage the trend of "immunity-boosting" by incorporating perceived ingredients or adding the concept of immunity boosters into their marketing activities. This has forced a greater number of players to enter the functional energy drink space in the market. There is a rising preference for rich sources of immunity-boosting foods and beverages that contain vitamins, minerals, and other essential ingredients that boost immunity. There is a rise in the number of consumers who are doing workouts and engaging in various exercise regimes in the comfort of their homes, leading to a continued need for energy drinks. At the same time, long and erratic working hours and the increasing occurrence of social gatherings are driving consumers toward the consumption of energy drinks. Energy drinks are widely consumed by adolescents due to their claims of improving performance, endurance, and alertness. Increased urbanization, rising disposable incomes, and growing consumer health consciousness all contribute to an increase in demand for non-carbonated beverages. The energy drinks market is projected to register a CAGR of 8.46% over the upcoming five years.
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